Why Your Small Business Needs a Website
Oh hello small business owner! Don’t tell me you’re still on the fence about getting a website for your business. That’s like not wearing shoes to the gas station. Sure you could do that … if you want to … but like, why? You might think that because your business is small, you can fly under the radar without having a website. But the truth is no matter the size of your business, people are searching for you – yes YOU – online. Your customers are out there and they want to know more about your products, your story, and your credibility. If they can't find you online, they’ll simply move on to a competitor. Here’s some factors you shouldn’t overlook:
Your Website is Open 24/7
Imagine having a storefront that never closes, where people can browse your services and find answers to their questions even while you sleep. Psst, that’s exactly what your website does. It works for you day and night, providing info about your business, generating leads, making sales, all while making you look good. It’s your highest performing employee, hands down.
Your Website Sets You Apart
What makes you different? What is it about your business that makes you stands out over the competitors? Your website is the perfect place to showcase where you shine and how your services are special. First impressions really matter here, which is why I start my design process with a moodboard exercise – as I strive to be as aligned as possible with your brand, personality, and vision. Colors, fonts, logos and overall aesthetics all come into play in creating a digital presence that perfectly represents your style and makes a lasting impression on your customers. Remember, first impressions matter. Wait, did I already say that? Yes! Because they really do matter!
Your Website Can Reach a Wider Audience
Having just a physical location limits your business to one geographical area. But your website breaks those barriers, helping your connect with customers far and wide. Why not expand your audience? When you cast a larger net, you’ll increase your visibility, profitability, and who knows, maybe even welcome customers from countries you've never dreamed of!
Your Website is Cost-effective
Advertising ain’t cheap, especially for small businesses with tight budgets. But treat it right, and your website can act as your most cost-effective marketing tool. The upfront cost of designing and developing a professional website is a one-time investment. Compare that to the never-ending expenses of traditional advertising, and it's a no-brainer. Your website becomes a long-term asset that keeps on giving return on investment.
Your Website Builds Trust and Credibility
A recent survey highlighted that even among younger generations like Millennials and Gen Z, 80% of individuals check a small business's website before making a purchase to verify its legitimacy.* Your website is your stamp of credibility in the digital world we live in. Consumers simply expect businesses to be online. So showcase your expertise, proudly display testimonials and reviews from satisfied customers (vital!), and you’re well on your way to building trust with your audience. If trust is the currency of business, a professional website can go a long way in earning it.